Of course it makes a difference to look at something beautiful when writing something even more beautiful Typography, designed by “the best type, screen and graphic designers in the industry”.No additional features included: the creators of iA Writer were able to resist and keep focus.It is a true word processor, the only thing it does is … word processing and everything is optimized for that.Word there are four things that make the product stand out and differentiate: While most of the 8 key features look familiar and can be achieved in e.g. iCloud compatibleĪmazing isn’t it? A product build upon 8 key features to deliver … a product that is really optimized for writing. Yes, iA Writer looks a lot like… a word processor: A better tool doesn’t make a better craftsman, but a good tool makes working a pleasure.”Īll of this supported by three propositions: To increase the pleasure of writing is exactly what we intended when creating Writer. The only option you have is full screen and FocusMode. When opening Writer, all you can do is write. “One of our goals was to create a writing app without settings. What is iA Writer doing? Well, it simply is a 100% word processor. While Microsoft Word and Apple Pages have left the word processor category and are moving into the desktop publishing category the move made room for new entrants: hello iA Writer! There is a bit more word processing going on here but the end conclusion is the same: bye bye word processing, hello to desktop publishing! It allows you to be a writer one minute and a designer the next, always with a perfect document in the works.” The promise of Pages is to be “both a streamlined word processor and an easy-to-use page layout tool. Over at Apple with Pages the situation is very much the same. There you have it… Word 2010… bye bye word processing, hello to desktop publishing! “More than words” is made possible through 3 sub propositions, none of them about word processing: When looking at the Microsoft Word website the browser bar still says “Word 2010 – Document and Word Processing Software – ” but in reality the focus of Word today is more on desktop publishing, as Microsoft says Word is “More than words”. Both Word and Pages are of course expected to do… well… lot’s of word processing…!Ī closer look at the propositions of Microsoft Word and Apple Pages reveals that while these products in a distant past might have been about word processing today they are clearly about something else. ![]() Why is this is amazing? Well, iA Writer just entered the word processor category traditionally dominated by Microsoft Word and Apple Pages. ![]() Something amazing happened last May when a company called Information Architects released the Mac version of iA Writer, “a digital writing tool that makes sure that all your thoughts go into the text instead of the program.”.
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